I was speaking with a new client last week and we were looking at where his clients came from the last 12 months, how much he invested to acquire them and where to focus his time and energy this year to accelerate his sales. We had such an eye-opening discussion on the whole conversation around cost of acquisition and the effect this was having on the ROI of his time and money. Customer Acquisition Cost (CAC) is the cost associated in persuading a consumer to buy a product or service from … [Read more...]
3 Simple Business Growth Strategies You Can Start Today To Finish 2013 With a Cha-Ching
November 21, 2013 by 1 Comment
With all the articles on wrapping up the year, setting goals for next year, and the holidays around the corner, it can feel like 2013 has already ended. Like many of you, I still have several things I want to accomplish before the year ends. One of the questions I regularly get from busy entrepreneurs like you is “what can I do to hit my goals before the end of the year?”. Whether it be hitting your sales goals, completing that project or injecting some cash into your bank account – it … [Read more...]
Is Your Networking Not Working? 3 Simple Tips You Can Implement NOW to Accelerate Your Business Growth
August 13, 2013 by 1 Comment
Regardless of what type of business we have, two things need to happen for us to expand and grow our business and achieve our revenue goals. We need to 1) market our products and services and 2) someone needs to buy them. So what can you do every day that will accelerate your business growth? It’s simple, and honestly, it’s one of the more fun aspects of business. Any guesses? That’s right! NETWORKING Every day identify people who need or want what you provide, or who know others who do. … [Read more...]
