How Much Did That New Customer Cost You?

I was speaking with a new client last week and we were looking at where his clients came from the last 12 months, how much he invested to acquire them and where to focus his time and energy this year to accelerate his sales. We had such an eye-opening discussion on the whole conversation around cost of acquisition and the effect this was having on the ROI of his time and money. Customer Acquisition Cost (CAC) is the cost associated in persuading a consumer to buy a product or service from … [Read more...]