How Much Did That New Customer Cost You?

I was speaking with a new client last week and we were looking at where his clients came from the last 12 months, how much he invested to acquire them and where to focus his time and energy this year to accelerate his sales. We had such an eye-opening discussion on the whole conversation around cost of acquisition and the effect this was having on the ROI of his time and money. Customer Acquisition Cost (CAC) is the cost associated in persuading a consumer to buy a product or service from … [Read more...]

4 Simple Steps for Evaluating and Accelerating Business Performance, Productivity and Profits for 2014

Is it me or is this year zooming by?! I've been having a lot of conversations with business owners the past couple of weeks and when I ask "how is your year going?" the response I am getting "I think it's going okay" If you haven't already, now is a great time for you to review your annual goals and see how you are doing. Don’t wait until the end of the year to realize you are far from where you wanted to be. Take some time and evaluate your business. Measure your progress, identify the … [Read more...]