I was speaking with a new client last week and we were looking at where his clients came from the last 12 months, how much he invested to acquire them and where to focus his time and energy this year to accelerate his sales. We had such an eye-opening discussion on the whole conversation around cost of acquisition and the effect this was having on the ROI of his time and money. Customer Acquisition Cost (CAC) is the cost associated in persuading a consumer to buy a product or service from … [Read more...]
Women Living Conciously
A key to success in going from the Chief Everything Officer to the CEO you always wanted to be, is to live consciously. My contribution to this book will show you how releasing the labels of what you think you are or aren’t opens up new pathways for success.
Testimonials
“Kim is an amazingly effective coach and brings a rare mix of kindness and compassion for her clients along with the ability to identify, and cut through the barriers that most people have to their success. She holds you accountable, but leaves you with the hope and tools necessary to make real breakthroughs... Read More » ~Bill Hennig Jr, Senior Managing Partner, Dream Team Business Architects.
