How Much Did That New Customer Cost You?

I was speaking with a new client last week and we were looking at where his clients came from the last 12 months, how much he invested to acquire them and where to focus his time and energy this year to accelerate his sales. We had such an eye-opening discussion on the whole conversation around cost of acquisition and the effect this was having on the ROI of his time and money. Customer Acquisition Cost (CAC) is the cost associated in persuading a consumer to buy a product or service from … [Read more...]

3 Simple Business Growth Strategies You Can Start Today To Finish 2013 With a Cha-Ching

With all the articles on wrapping up the year, setting goals for next year, and the holidays around the corner, it can feel like 2013 has already ended. Like many of you, I still have several things I want to accomplish before the year ends. One of the questions I regularly get from busy entrepreneurs like you is “what can I do to hit my goals before the end of the year?”. Whether it be hitting your sales goals, completing that project or injecting some cash into your bank account – it … [Read more...]

3 Mistakes Business Owners Make When Asking for Referrals, and How to Avoid Them

3 Mistakes Business Owners Make When Asking for Referrals, and How to Avoid Them As discussed in a previous article, Referral Marketing can result in serving more people, more satisfied customers, and more revenue. It can also free up your time by eliminating cold calling and chasing pseudo leads. This business building strategy can also save money on advertising and marketing. All of that is possible, but only if it is done right. Unfortunately I’ve seen business owners make some serious … [Read more...]