Do you want to generate more revenue and manage your business like a pro? In this two-part series, Kim Pisolkar shares five simple yet powerful strategies that today's small business owners can learn from the corporate world. Strategy 4: Observation and Measurement In big business, there are metrics and goals. Revenue, sales, marketing, effectiveness, human capital and technology are all measured and monitored to ensure that deficiencies are quickly spotted and corrected. It's important … [Read more...]
5 Key Strategies Small Businesses Can Learn From the Corporate World, Part II
November 4, 2014 by Leave a Comment
3 Simple Business Growth Strategies You Can Start Today To Finish 2013 With a Cha-Ching
November 21, 2013 by 1 Comment
With all the articles on wrapping up the year, setting goals for next year, and the holidays around the corner, it can feel like 2013 has already ended. Like many of you, I still have several things I want to accomplish before the year ends. One of the questions I regularly get from busy entrepreneurs like you is “what can I do to hit my goals before the end of the year?”. Whether it be hitting your sales goals, completing that project or injecting some cash into your bank account – it … [Read more...]
3 Mistakes Business Owners Make When Asking for Referrals, and How to Avoid Them
September 26, 2013 by Leave a Comment
3 Mistakes Business Owners Make When Asking for Referrals, and How to Avoid Them As discussed in a previous article, Referral Marketing can result in serving more people, more satisfied customers, and more revenue. It can also free up your time by eliminating cold calling and chasing pseudo leads. This business building strategy can also save money on advertising and marketing. All of that is possible, but only if it is done right. Unfortunately I’ve seen business owners make some serious … [Read more...]
Is Stinking Thinking Showing Up In Your Bank Balance?
August 28, 2013 by 1 Comment
“Who do you think you are?” “Who is going to work with you?" “Why do you even bother calling, they are going to say NO” “You just don’t have what it takes” Would you say that to a close friend or colleague? Probably not, in fact, you probably wouldn’t even say those things to a stranger. Yet, it is not uncommon for business owners to have that conversation with themselves. You know, that little voice that reaches in from the sidelines. It’s that inner voice of doubt, pessimism and … [Read more...]
Part 2: Is Your Networking Not Working? Do This ONE Thing and Put More Profits in Your Pocket
August 20, 2013 by 1 Comment
If I could only give ONE tip on what will increase a business owners bottom line and put more profits in their pocket, it is this: give your contacts a chance to say YES. According to the National Sales Executive Association it takes five to twelve contacts before someone buys from you and 80% of sales are made after the 5th contact. The same goes for referrals. Additionally, 48% of leads that are pursued are dropped after one contact. And here is the depressing one, 67% of the people you … [Read more...]
Is Your Networking Not Working? 3 Simple Tips You Can Implement NOW to Accelerate Your Business Growth
August 13, 2013 by 1 Comment
Regardless of what type of business we have, two things need to happen for us to expand and grow our business and achieve our revenue goals. We need to 1) market our products and services and 2) someone needs to buy them. So what can you do every day that will accelerate your business growth? It’s simple, and honestly, it’s one of the more fun aspects of business. Any guesses? That’s right! NETWORKING Every day identify people who need or want what you provide, or who know others who do. … [Read more...]
You’re Fired! 3 Steps to Stop Being the Chief Everything Officer and Live Into Your CEO Potential
August 6, 2013 by Leave a Comment
I had to fire someone today. Working in human resources for many years, “firing,” “letting go,” “severing,” was part of the job. Now, don’t get me wrong, the first time I had to fire someone, it was difficult, upsetting; in all honesty, it made me cry. Today; however, it was so personal. I had knots in my stomach as I stood up, looked in the mirror and gazed at my reflection. “I’m sorry, but we don’t need a Chief Everything Officer anymore. Thank you for all you’ve done and your … [Read more...]
